Would you rather access this page in English?
Would you rather access this page in English?
Prefere acessar essa página em português?
¿Preferirías acceder a esta página en español?
Inter & Co is a leading digital bank with a superapp used by over 12 million people. Its key differentiator is offering digital services beyond traditional banking to simplify users’ lives by centralizing everything within a single app.
During my time at Inter, I worked on the app’s marketplace section, which hosted a store for Inter’s own products/services and those of third-party partners. Within this area, we aimed to explore subscription-based services, starting with two initiatives: a gaming subscription and a benefits package within Inter’s ecosystem.
The first project, Inter Arcade, was a subscription service offering access to hundreds of mobile games via a partner’s web app. Our role was to integrate the signup and management flows into Inter’s app. This pilot project established standardization for future subscription service flows.
I conducted benchmarking research to identify key features of competing digital gaming platforms. Insights revealed the need to highlight popular games, showcase major developers included in the plan, and provide a searchable list of all games with filters.
During early testing, a critical issue emerged: Inter’s app design was too formal for a gaming context. To address this, I proposed introducing playful illustrations grounded in Inter’s design system. I developed a series of game-themed graphics and humorous illustrations for key moments—success states, errors, loading screens, and cancellation flows. Post-launch user satisfaction metrics showed improved perceptions of the service pages.
With subscription flows refined, we moved to Inter Prime, a benefits package offering discounts, exclusive deals, boosted cashback, and other perks across Inter’s ecosystem. The challenge was clearly communicating these benefits to potential subscribers.
We mapped Inter’s most popular services to prioritize information hierarchy, emphasizing high-value benefits. For each perk, we created dedicated conversion pages explaining its value and Prime-specific advantages. That way, users were able to get to know all of Inter services, even those they had not seen before, and undestand all Prime perks for each of them.
After confirming the subscription we had a dedicated page highlighted users’ cumulative savings and listed activated vs. available benefits, ensuring transparency and encouraging engagement. The cancellation flow included a retention screen showcasing potential lost savings and remaining usable benefits.
Software used:
